There are 17 billion people daily active users on the Facebook platform; around 80% of the Internet have Facebook profiles, so this is a colossal opportunity for business owners to get themselves in the hands of their ideal customers, and that’s reflected in the advertisement revenue from Facebook. The amount spent on Facebook advertisements in 2020 in Q1 was 17 billion dollars. So more than 80 billion businesses already have a Facebook page, and that’s because the average per click on Facebook, which is the cost to get somebody to visit your website, is 17.2 cents. However, that average sounds pretty high based on your marketing agency.
The cost to reach 1000 people in your target audience is around 7 dollars and 34 cents (7.34) on Facebook, making Facebook one of the most cost-effective advertisement platforms in the world. The reason why 86% of U.S. marketers use Facebook advertisements is probably because of this fact.
Below is a breakdown of how Facebook advertising works. Let’s look at its structure.
Steps to Start Facebook Marketing
To use Facebook Ads, it’s best to set up a Facebook Page for your business if you don’t already have one. Set one up by heading here.
1. Awareness Goals
- brand awareness
- reach
2. Consideration Goals
- traffic
- engagement
- app installs
- video views
- lead generation
- messages
3. Conversion Goals
- conversions
- catalog sales
- Store traffic
Name Your Campaign
Ads Manager allows you to keep track of your campaign by giving it a name.
After you have chosen a name, confirm that you wish to compare different ads against each other with A/B Testing. You can always change your mind later.
Go to the next screen.
Schedule and Budget
Choose the Page you want to promote. This Page is likely to be your company’s Page.
Next, you can set a budget per month or per day for your Facebook Ad Campaign, and decide when your campaign should start. A deadline can also be set.
You can also schedule your ads based on the time zone of your target audience to make sure they see it. If you are targeting U.S. audiences, your ads can be run during U.S. daylight hours.
Choose Your Audience
Your target audience can be based on gender and age. Once you have a good idea of the reach of your ads, you can tailor your audience to suit user behavior and interests to increase your chances of reaching the right people.Move on if you are happy with the reach of your ad.
Choose Your Ad Placements
Decide where you want your ad to appear. You might choose “Automatic Placements” for beginners to help Facebook determine the most effective place for your ad.
You can personalize placement depending on your knowledge, such as device type, social media platforms (Facebook and Instagram) or operating system.
How to Determine Brand Safety Controls
You can choose to exclude content from your ad, such as violent or sensitive content.You can customize your bidding strategy from this screen. It’s best to use the default settings for beginners and then make adjustments later if necessary.
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