Facebook Marketing Formats

1. Video Ad

2. Image ads

3. Carousel ads

4. Collection Ad

5. Slideshow ads

6. Lead generation ads

Facebook is not only a leader in social media, but it’s also increasing due to half a million accounts being created each day. As a result, Facebook developers constantly begin new ad formats to meet the modern requirements of the Facebook Ads funnel, optimizing time-proven ads. Here are some examples of Facebook marketing formats.

Video Ad

This is a great way to show the product’s features in action. Facebook allows you to use different types of videos to achieve specific goals. You can either use short videos or GIFs to grab attention quickly or In-Stream videos to watch longer TV-like videos.

Image ads

If your budget is not enough to create a video, an image ad can be a great idea. It is quick and easy to create a high-quality advertisement. In addition, this format can help you increase brand awareness and drive people towards your website.

Carousel ads

This format allows you to showcase up to ten images and videos in a single advertisement, each with a link back to a specific product page. This format allows for creativity and interactivity. You can showcase one product in detail or several at once or tell a story with the carousel cards.

Collection Ad

This is a Facebook post that contains a small catalog of your products. A Collection ad is composed of one video or image and four smaller images below in the form of a grid.

Slideshow ads

This format is video-like and displays well, even with a slow internet connection. This ad can be created using stock images, video editing tools, and music.

Lead generation ads

This format was created to help generate leads, particularly for mobile users. A user taps on an image to see a subscription form in such an advertisement. This allows them to sign up for their newsletters.

You can also increase engagement with three types of ads: Event responses, Post engagement, and Page likes.