- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)
- Affiliate Marketing
- Native Advertising
- Marketing Automation
- Email Marketing
- Online PR
- Inbound Marketing
- Sponsored Content
- Search Engine Marketing (SEM)
- Instant Messaging Marketing
Here is a quick overview of some of the most popular digital marketing strategies and their channels.
- Search Engine Optimization (SEO).
SEO is the process of optimizing your website, so it appears higher on search engine result pages. As a result, increasing organic traffic will increase your website’s visibility. Additionally, you can use SEO to benefit websites, blogs, infographics, and other channels.
SEO can help you bring qualified traffic to the site.
- SEO on-page: This SEO type is focused on the content of a page. Search keywords to find their search volume, intent, or meaning and rank higher on search engine results pages (SERPs).
- Off-page SEO is a type of SEO that focuses on activities that occur “off the pages”. This SEO type focuses only on SEO activities that are not on the page.
- Technical Search: This type of SEO focuses on the backend of your website and how it is coded. CSS file optimization, structured data, and image compression are all technical form searches that can help improve your website’s loading speed, which is a key ranking factor for search engines like Google.
2 .Content Marketing
This term refers to creating and promoting content assets to increase brand awareness, traffic growth, and lead generation.
These channels can be a part of your content marketing strategy:
- Blog posts: Writing articles for a company blog allows you to show your industry expertise and generates search traffic for your website. You have more chances to convert website visitors into leads that you can use for your sales team.
- Ebooks & whitepapers: Ebooks & whitepapers and similar long-form content help website visitors be more educated. You can also exchange content with readers to get their contact information. Lead generation will help move people along the buyer’s journey and generate leads for your company.
- Infographics Sometimes, readers want to see, not hear. Website visitors can benefit from infographics when understanding a concept you want to convey.
- Video or audio content: Radio and television are both popular channels for digital marketing. Content that can be shared online via video or radio can significantly expand your audience.
3. Social Media Marketing
This helps you promote your brand and your content on social media channels. It will increase brand awareness and drive traffic. In addition, it will generate leads that will help you grow your business.
HubSpot allows you to connect to social media channels like Facebook and LinkedIn from one location. People who are just getting started should find this helpful. In addition, the platform allows you to schedule content for multiple channels at once and provides analytics.
HubSpot makes it easy to connect social media accounts for posting. HubSpot also allows you to integrate social media accounts with HubSpot to receive all your direct messages in one place.
The channels you can use in social media marketing include:
- Snapchat
4. Pay Per Click (PPC).
PPC allows you to drive traffic to your site by paying a publisher for each click of your ad. Google Ads is the most popular type of PPC. Using this service, you can purchase top spots on Google’s search engine result pages for a fee “per click” for the links you place. You can also use PPC through the following channels:
- Paid Ads on Facebook: Users can pay to have a video, an image post, or a slideshow customized by Facebook. This will be published on the news feeds of people similar to your business.
- Twitter Ads Campaigns: Users can pay to have a set of posts or profile badges appear in the news feeds for a particular audience. Each bar is dedicated to a specific goal. Website traffic, more Twitter followers, and tweet engagement can all be goals.
- Sponsored messages on LinkedIn: Users can pay to send messages to certain LinkedIn users based on their industry and background.
5. Affiliate Marketing
This type of performance-based marketing allows you to earn a commission by promoting the products or services of another person on your website. These are affiliate marketing channels:
- Hosting video ads via the YouTube Partner Programme.
- You can post affiliate links to your social media accounts.
This is part of the relatively new wave in Influencer marketing. A campaign that includes influencers is a great way to use affiliate marketing. Finding the right content creators will elevate your digital campaign.
6. Native Advertising
Native advertising is an advertisement that is content-driven. It features non-paid content on the same platform as native advertising. Many people think of social media advertising as “native,” such as Instagram and Facebook Advertising.
7. Marketing Automation
Marketing automation automates repetitive tasks in marketing.
- Email newsletters You can shrink your list or increase it to ensure your newsletters reach only interested people.
- You can schedule social media posts when you have an active social media presence, and your company will be noticed. By doing so, you can focus on your content strategy.
- Lead nurturing workflows: It can be time-consuming to generate leads and turn them into customers. Sending targeted emails to leaders who meet specific criteria can automate this process. You can automate this process by sending emails to leads when they meet specific criteria.
- Campaign tracking and reporting: Marketing campaigns can include many people, emails, and content. Marketing automation lets you organize all your activities by campaign and track their performance over time, based on the progress of each component.
8.Email Marketing
Email Marketing is a way for companies to communicate directly with customers. Email marketing campaigns may include the following:
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded something
- Customers are invited to send emails
- Loyalty members get holiday promotions
- Customer care via tips and similar emails.