Instagram has been a critical player in social media for a while now. Instagram is a popular social media platform with more than 65 million active users per month, 10 billion photos, and one of the most recognizable logos. Small businesses can use it to market their products and services – if they are familiar with how it works.
The influence of Instagram on users’ buying habits is growing as the platform becomes more popular. You can use Instagram not only to share photos but also to find new customers.
We’ve collected the top tips and advice of successful SMBs to help you get success on Instagram as a small-business owner. These are seven proven ways to make Instagram a powerful marketing tool.
1. Create engaging emoji captions
Engaging your followers by using emojis can be a great way to get their attention. It is said that a picture speaks a thousand words. Hashtags are humorous and slightly different. For extra creativity, you can combine them.
Instagram is a great place to use emojis because they add personality and humor to your messages. You can use the same emoji for different occasions or change the style and colors of every post.
2.Be unique
When they see your Instagram captions, no one can resist the appeal of original content. You won’t find any similar posts to yours, so make sure you stand out. Your followers will be impressed by your unique perspective. Do not be seen as someone who shares their life without making any effort or adding value. It’s easy to find the right user with unlimited Instagram followers. If you want your post noticed, stand out from the crowd and create something memorable for them.
3. Use hashtags with care.
Use hashtags on Instagram to check out how they perform. It is a brilliant idea to search for your hashtag and see what happens when it is included in your posts. A hashtag’s success depends on various factors, but it’s impossible to predict whether it will get noticed. Some hashtags have higher popularity than others. Others perform better when used less often.
The most effective hashtags are 8 to 10 characters long. It would be best if you also made your hashtags easy to read. It is essential to use multiple hashtags and not just one.
4.Get beyond Instagram
You can get more Instagram followers by taking advantage of other opportunities. For example, you can promote your account via Facebook ads and Twitter. If you are looking for growth, these sites offer the ability to advertise products or pages.
5. Post frequently
While it’s great to post frequently, you need to ensure that your posts are engaging. You have the opportunity to show your brand personality and connect more personally with your followers. Don’t waste this opportunity by posting poor content. Instagram stories are another method for brands to keep their content fresh. To achieve this, short clips created that can be easily consumed and act as an extension of their social media accounts are designed to fit their brand’s image. It is worth it!
6.Attractive Instagram feed
It makes sense to have your Instagram profile match your well-designed feed. These are the first images that new followers will see, so be sure to make them exciting and compelling enough to encourage them to keep exploring your feed. This is especially important if you are using a mobile device. You only have a limited area to grab their attention.
Many people know this, but there are still businesses that don’t. For example, Instagram is an algorithm-based platform. This means it doesn’t display posts in chronological order. This is a significant change for people who had used it primarily to curate content and found that they suddenly lost visibility when posts weren’t being liked or engaged.
You can take advantage of the algorithm and adjust your posting times to find the best time slots for you. There is no magic formula, but you can use the following to guide your decisions:
● What type of content should you post? Lighter, easier-to-digest content is better early on, while bolder, graphically-heavy images are better later in the day.
● How long do you spend on your account each day? Consider the early morning hours. This is because more people are online during these hours, so posts from that time are often the first to see.
● Which country are you from? Many markets have very different usage patterns for smartphones.
Time your posts to avoid disappointment and ensure your content gets the attention it deserves.