Online marketing is also known as digital marketing. Digital marketing refers to all marketing activities that are conducted online. Businesses use digital channels such as search engines, social media and email to reach potential and current customers. This includes text as well as multimedia communication.
This stage is crucial for your business and brand. Every brand has a website. Even if they don’t have one yet, every brand should have at least a presence on social media and a digital advertising strategy. Digital content and marketing are now expected to provide reliable information about brands to consumers. You have so many options for digital marketing that you can be very creative with your marketing budget.
Digital marketing combines several digital channels and strategies to connect customers online. The best digital marketers clearly understand how each campaign contributes to their overall goals. Marketers can support more extensive campaigns via paid and unpaid channels depending on their goals.
HISTORY OF DIGITAL MARKETING
Digital Marketing was invented in the 1990s. The digital age was created with the introduction of the Internet and the creation of the Web 1.0 platform. The Web 1.0 platform allowed users to search for the information they were looking for, but it didn’t allow them to share it online. The digital platform was not yet well-known by marketers around the globe. They were unsure if their strategies would work because the Internet wasn’t widely used yet.
HotWired purchased a few banner ads in 1993 to promote their clickable banner. This was the beginning of the digital era for marketing. In 1994, new technologies were introduced to the digital market due to this gradual shift. Yahoo! Yahoo! was also launched in 1994.
Jerry’s Guide also knew Yahoo to the World Wide Web. This was after its founder Jerry Yang. Yahoo! had almost 1 million hits within its first year. Many companies optimized their websites to improve search engine rankings.
A new era of web development began. Users actively participated instead of being passive users. Web 2.0 offered users the opportunity to collaborate with other users and business entities. As a result, the Internet was dubbed the super information highway’. In 2004, the United States spent $2.9 billion on internet marketing and advertising.
Social networking sites appeared quickly. Facebook quickly followed MySpace. MySpace was quickly followed by Facebook and became the first social network site to appear.
Another significant milestone in Facebook’s market was the cookie. 97% of users use Twitter, 69% use Pinterest, and 59% use Instagram. More than 70% of B2C marketers gained customers via Facebook. Additionally, 67% are more likely to buy from brands that they follow on Twitter. Pinterest is used daily by 83.8% of lux brands. Marketers use LinkedIn and Twitter as their top social media platforms.
Digital marketing is constantly changing. Therefore, Digital Marketing professionals must be able to adapt to this constant change.