LinkedIn is the best social network to connect with professionals and buyers. LinkedIn is also one of the essential platforms for B2B social media (and growing in content marketing). It allows you to build relationships and thought leadership, gain insight and generate leads. LinkedIn can also help you build online communities and improve your reputation.
1. Improve awareness and reputation.
LinkedIn is an excellent platform for increasing your online presence. LinkedIn has more than 2 million professionals signing up every second. In addition, it allows companies and their representatives to increase their credibility and visibility through the personal and group LinkedIn features.
Status updates are still a valuable feature that is often overlooked. However, these updates are now much easier to see on the homepage, thanks to the new design.
2. Influencer Marketing and Thought Leadership
With several LinkedIn features, you can make yourself a leader in your chosen domain. In addition, this network is an excellent resource for practitioners and thought leaders who wish to become trusted advisors.
3. Selling and generating leads.
LinkedIn is the best network to generate leads. In addition, LinkedIn can help you find potential clients to expand your sales opportunities.
Customers and prospects are more likely to ask questions than other customers. 18% are Group-related posts, which can help B2B marketers find new leads. In addition, 18% are content sharing and liking content. It will give you an insight into their interests.
Answering questions on LinkedIn can show your knowledge. If potential customers find your answer/solution to their questions in reply to a question, they will contact you.
4. Social CRM
LinkedIn is an excellent tool in a social CRM environment. It allows us to get a better understanding of – potential – customers and other contacts. You can do this with simple Social CRM apps, but you also have the option to use ‘connectors’ for Outlook. While most Social CRM tools integrate with LinkedIn, it is possible to set up basic integrations of your contacts through LinkedIn. Social CRM tools allow you to view your contacts’ LinkedIn activity in real-time, providing valuable information about their preferences and behavior. LinkedIn allows you to view this information directly when targeting a connection.
5. Traffic building
LinkedIn’s strength in traffic driving and link building is often overlooked. LinkedIn offers a social sharing option that allows you to share content on your status updates, visible on the homepage, and in LinkedIn Groups (communities) you are a part of. This is especially useful for business-related content, and it can have viral effects. As a result, LinkedIn is often used to share business content more frequently than Facebook.
6.Listening and gaining insight.
LinkedIn is a great place to ask questions, listen and gain insight. But, of course, this is true for all social media marketing