How to promote your business on LinkedIn for free
LinkedIn is a unique social media platform. LinkedIn is a job search website, a recruitment app, a social networking platform and a professional business network site. As a result, LinkedIn has more information about you than any other media. While it’s unlikely that anyone on Instagram or Twitter knows your school and volunteer organizations, LinkedIn gives you all the information you need to share with your contacts.
LinkedIn is a different way to promote yourself. You don’t have to share the essential updates or engage with your network via comments. There are other things you can do.
1. Optimize your profile
It doesn’t matter what business type you are trying to promote on LinkedIn. Your profile is an essential part of your online presence. Therefore, it would be best to have an attractive profile that tells potential customers and partners what you do.
Anneke Camstra is an animator who uses many effective methods to market her business and land clients on LinkedIn (including videos made using Biteable!). Her strong profile is vital in that.
Anneke’s profile summary, headline, and banner tell us everything. In addition, your LinkedIn profile can be used to present yourself. Tell us about who you are, what you do and why it matters.
Your LinkedIn profile is the foundation on which all of your marketing strategies will be built. So it’s worth investing time to improve it now 
2. Make a company page
A company page is essential for any marketer, business owner or entrepreneur. LinkedIn allows you to share more information about your business with potential clients, partners, or random strangers.
Your page and a company page work in the same way. Near the top of your company page, you will see your name and logo and a Follow button. You can also find your About section. Here, you will share information about yourself and your work and a link to the site.
Your About section should be focused on the benefits you offer and the problems you solve. Google indexes your first 156 characters in your description. Make your LinkedIn company page SEO-friendly by starting with the most important. This makes it easier for you to be found through LinkedIn searches.
Your LinkedIn home is your company page. Regular, engaging updates are essential if you want people to stay connected, follow you and ultimately buy from you. You may be wondering what these updates look like.
- Tell us about what’s happening behind the scenes. What are your current projects? There’s a good chance that someone is following your company on LinkedIn. Snap some photos, and upload a quick video.
- Industry News: What’s the latest and most exciting in your industry? What do people want to learn? Tell us!
- Ask questions: Social media engagement is all about having a conversation. Asking insightful questions will help you get to know your audience and their interests, needs, and challenges. This will allow you to create better content and establish yourself as someone who cares, which is excellent for building trust.
3. Make LinkedIn posts
Although content marketing has been called dead numerous times, the art and science of writing blog posts that engage your audience, solve a problem, or teach something new is still essential. (See Mom? It’s a real job!
LinkedIn posts are a great way to establish yourself as an expert on the topics that matter to you.
There are two options for post creation. First, you have two options to syndicate a post from an existing blog and re-post it on LinkedIn. Or, you can write a new position that answers a question/solves a problem your ideal LinkedIn friend is having. Jorden Roper, an entrepreneur, successfully used the second method to increase awareness and attract new clients.
Currently, you can only create LinkedIn posts from your profile and not from a company page. These posts are great for freelancers and consultants, and personal brands-based businesses.
4. Get active in LinkedIn groups
Join a relevant LinkedIn group to get your name out there and raise awareness about your business. There’s something for everyone, much like Facebook groups.
LinkedIn search can help you find the right group. For example, a quick Google search for “video marketing” found seven hundred sixty-nine groups”.
