Consumers can become brand ambassadors by following a business Twitter account. The company can monitor its competitors and respond quickly to any issues. Twitter can be used to build brands and increase marketing for businesses.
Paid ads on Twitter are an excellent way for your audience to be reached more directly than organic reach. Promoted tweets can help you expand your space faster. You can also make it easy for people to find your profile, even though they may not be following your brand or using your hashtags.
Twitter connects your business and the latest news in the world every day. Get the most current trends in real-time and make investments in social listening. This is an excellent way for your brand to be seen and heard. Promotion of your business for free.
Some benefits can be derived from using Twitter to promote a business’s success:
- Twitter allows you to reach a broad audience. This could include potential customers.
- Customer service: The platform allows for two-way communication between you and your customers.
Twitter is a unique social media platform that allows consumers and brands to have fun, build relationships and maximize engagement. Get more of this content and the best marketing education for free.
Parts of a Twitter Profile
Your Twitter profile includes six components: your username, Twitter handle, profile picture and bio, header image, pinned tweets, and a profile picture. To accurately represent your business, all these elements must work together.
- Your Twitter handle is your @name. This is your Twitter identifier. This is your name at the end of a Twitter page’s URL. Other tweeters will use this name to tag you in their posts. This name can be as long as 15 characters and will help people locate your business.
- Your Twitter username appears above your profile. It can be up to 50 characters. This is your brand or business name.
- Your profile photo will be displayed on your profile and in every tweet you send. It should visually represent your company and brand. Many companies use their logo.
- Your bio can contain 160 characters. You can include information like your address, business hours, and URL.
- To highlight events, promotions or news about your company, you can use the header picture behind your profile photo. This image, not like your profile photo, should be upgraded regularly.
- The pinned tweet will be the first thing people see when they visit your profile. Make sure it’s exciting and represents your brand. You can also change the pinned tweet, just like your header image.
It is essential to keep your accounts organized. TweetDeck, Hootsuite and Hootsuite are two popular third-party tools to help you manage your reports.
Twitter Tools
- Twitter owns TweetDeck. It is free to use with a user interface that has customizable columns. You can organize your lists, notifications and feeds using the column-based layout. You can track hashtags in separate columns and schedule tweets ahead of time (something that isn’t possible on the Twitter website or mobile app). Additionally, you can add multiple Twitter accounts to manage multiple users. TweetDeck can be accessed via a web browser.
- Hootsuite allows you to manage other social media accounts than Twitter. It works similarly to TweetDeck. You can schedule your tweets and manage your replies. Respond to messages and tweets and automate account management. Although it is not as intuitive or straightforward as TweetDeck, it uses tabs to connect to each profile.
Hootsuite, Twitter and other social media platforms have mobile apps used on smartphones and tablets. You can also add multiple user accounts.